Unit 69: Drawing Concept Art for Computer Games: HA4 - Task 1 The Purpose of Concept Art

Exploration:
Exploration in the concept art process, is when numerous artistic ideas are created and the flaws within the exploration concept are corrected. This entire stage is done internally. This part of the process is needed for the artists to explore many concepts before they are finalized in order to send off to the publishers and partners.

https://www.videogamesartwork.com/games/league-legends/draven-blade-exploration

https://www.artstation.com/artwork/summoners-rift-league-of-legends-concept-art-rendering-exploration

https://www.pinterest.com/pin/373235887844151059/

Approval: The approval part of the concept art process is when the art is green lit from both the publishers and partners. They decide whether the concept art is ready to be used for promotional purposes and if they suit the design of the game itself, and represent the games overall artistic design. This part of the process is done by the partners and publishers.

http://www.toptenz.net/top-10-awesome-pieces-of-concept-art-from-movies-and-video-games.php

http://www.moddb.com/games/sanctity-lost/images/weapon-concept-art-by-blazej-kaczmarek

http://forum.unity3d.com/threads/looking-for-concept-artists-profit-share.255974/

Promotion: This part of the process is when the concept art is released publicly in order to generate hype and anticipation for the upcoming game the concept art is for. This is the public stage of the entire process. and is intended to publicly show the art style of the game and to draw in potential buyers if they like the art enough.